LONDON – Olam Food Ingredients has unveiled a new brand that exploits themes and colors that reflect the company’s ability to innovate in all areas of its business, according to ofi, who added that the brand underscores the focus of the company on the ingredients that help foods and beverages. companies are responding to consumer demand for natural, healthy and sustainable products made from cocoa, coffee, dairy products, nuts and spices.
“The new ofi brand carries Olam’s strong origination and supply chain heritage, but also signals our exciting aspirations for the future,” said A. Shekhar, CEO of ofi, a company of ‘Olam International based in Singapore. “It reflects the distinct and accelerated changes made in the business to continuously improve and deliver a differentiated customer value proposition.
“We innovate in all areas of our business, from the plant to the palate. Ongoing investments in application development and R&D expertise will unleash the full natural potential of our highly complementary portfolio to deliver other value-added ingredients and solutions to our customers. It could replace the hydrogenated vegetable fat in a cream wafer with a specially formulated natural nut paste; or stock up on single-origin Ecuadorian cocoa beans delicately flavored with a hint of spice in artisan chocolates.