JACKSONVILLE, FL. – Darifair Foods changed its name to Rubix Foods. The change reflects the evolution of the company beyond its roots in the development of dairy products.
When Darifair was founded in 1985, it was a supplier of dairy products and grew to become one of the largest producers of portion-controlled, house-brand sour cream. Today, the company is a full-service food and beverage developer.
“Our size and structure allows us to solve dynamic challenges – from research to deployment – in a smart and agile way, relevant to the rapidly evolving food world of the 21st century,” said Andy Block, CEO. “Rightly so, we wanted a new name that was unique and accessible, easy to remember, and honors the legacy of the founders of the Block family. “
The company said the Rubix Foods logo features bright blue lettering in reference to the company’s historic brand, complemented by an eye-catching orange block that subtly references the Block family, who founded the company and have operated it for four. generations.
“While we are definitely focusing on the long term image of catering and manufacturing, we are also very much aware of the current circumstances our customers are facing including supply chain disruptions, labor shortages. labor and economic pressures, ”Mr. Block said. “More than ever, customers see the value of a comprehensive brain trust like Rubix Foods to help them keep up with trends, explore new flavors and leverage the ideal ingredients, all led by our hands-on team at one. unmatched speed.